In the start of the 2022-2023 school year we were approached by Co-Founder of Odyssey Snacks, Steve Clark, and asked to help in creating some new best selling protein bar flavors. Students involved in this project started right away and began working tirelessly to come up with a way to make and try out some ideas. In time, they created a study based on information they had gathered from other grocers, including the best selling flavors in store.
They had to then find the targeted demographic, and create a focus group with all the data they had gathered so far. With everything finally prepared, all that was left was to bake enough prototypes to feed their group.
They gave both those and the survey to participants, and began conducting their experiment, hoping for a good outcome. Samantha Walker, team lead of the project, explains the learning opportunities that came with her leadership, “I had a wonderful time working with Odyssey Snacks. I learned about market research, product development and more very closely. In turn it has made me more confident in my abilities working with other businesses. The learning, growth and laughter that was present has definitely prepared me for my future business endeavors.”
After analyzing the end results, they were able to choose the groups favorite flavors, and bring them to the company, gaining feedback and constructive criticism. Although a unique and challenging experience, it was just what they needed to learn and grow.
Student Acknowledgements:
Samantha Walker, Owen Nelson, Joseph Heaton, Harrison Rooney, Lily Stratten